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Executive Summary
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Business:
Behind The Wall Racing Apparel designs and sells general Stock Car and other Racing related apparel for
female racing fans in a full line of sizes with emphasis on products that fit and look good in larger sizes.
Garments and accessories are printed and or embroidered with racing specific sayings and slogans and
sold to the Female Fans of Auto Racing through Stock Car related venues and events. This is in contrast
to the current product offered by similar companies that are driver and team specific.
Behind the Wall Racing Apparel will provide superior, family oriented customer service and high quality
products at reasonable prices.
Behind The Wall Racing Apparel designs and sells general Stock Car and other Racing related apparel for
female racing fans in a full line of sizes with emphasis on products that fit and look good in larger sizes.
Garments and accessories are printed and or embroidered with racing specific sayings and slogans and
sold to the Female Fans of Auto Racing through Stock Car related venues and events. This is in contrast
to the current product offered by similar companies that are driver and team specific.
Behind the Wall Racing Apparel will provide superior, family oriented customer service and high quality
products at reasonable prices.
OK, now that my husband has had his say (see above)...Let me tell you about the real "us". The idea for
Behind the Wall Racing Apparel was born at a Chuck E. Cheese one Saturday afternoon, where I saw a
young boy wearing a shirt that expressed his three basic needs in life...Video Games Soccer and Pizza. I
pointed it out to our family and friends and laughed. And then I got to thinking...what were my three basic
needs? Well Diamonds, of course, you can never have too many of those, and Pearls were nice too, but
what else? Lugnuts! Of course! We have such a passion for racing and NASCAR that with those three things
I'd be one happy woman! My husband (and partner) thought it was brilliant! And so an idea was born.
But it wasn't until the start of the 2006 racing season that the idea came full circle. My hubby thought it would
be great to make a shirt with "Diamonds Pearls Lugnuts" on it. After all...we were going to California
Speedway to see the Auto Club 500 and we had pit passes too! So he made the shirt and the response we
got from it was AMAZING! We got lugnuts when we weren't even looking for lugnuts. Every pit crew member
was kind and thought the t-shirt was great! We had men and women asking us where we got the shirt and
could they get one too! What an awesome day! And that is when the company really took a turn and we got
serious about sharing our passion with other fans who were like us...not just one favorite driver - many!
So that takes us to, well, here and now! We created Behind the Wall Racing Apparel with the female fan in
mind, the fan who likes more than just one driver or team. The fan who knows racing and likes to hang out in
the pits, but still looks good when they get in the stands. The fan who one day may even be "Behind the
Wall" as a Crew Chief or even a top driver!! The Female fan who just loves RACIN'
Welcome to our family, the Behind the Wall Racing Apparel Family where everyone, even the guys, are
welcome to come on in, kick off your shoes, get a cup of coffee and sit around the kitchen table to talk about
last weeks race! Don't be shy...if you want to drop us a line and talk about racing, any kind - be it NASCAR,
Pure Stock, Open Wheel, Sprint Car, Formula 1 (although we don't really understand it, but are willing to
learn) feel free!! Again we welcome you to our store and our extended racing family.
See You at the Track this Weekend!!
Contact Chris Contact Anita
Behind the Wall Racing Apparel was born at a Chuck E. Cheese one Saturday afternoon, where I saw a
young boy wearing a shirt that expressed his three basic needs in life...Video Games Soccer and Pizza. I
pointed it out to our family and friends and laughed. And then I got to thinking...what were my three basic
needs? Well Diamonds, of course, you can never have too many of those, and Pearls were nice too, but
what else? Lugnuts! Of course! We have such a passion for racing and NASCAR that with those three things
I'd be one happy woman! My husband (and partner) thought it was brilliant! And so an idea was born.
But it wasn't until the start of the 2006 racing season that the idea came full circle. My hubby thought it would
be great to make a shirt with "Diamonds Pearls Lugnuts" on it. After all...we were going to California
Speedway to see the Auto Club 500 and we had pit passes too! So he made the shirt and the response we
got from it was AMAZING! We got lugnuts when we weren't even looking for lugnuts. Every pit crew member
was kind and thought the t-shirt was great! We had men and women asking us where we got the shirt and
could they get one too! What an awesome day! And that is when the company really took a turn and we got
serious about sharing our passion with other fans who were like us...not just one favorite driver - many!
So that takes us to, well, here and now! We created Behind the Wall Racing Apparel with the female fan in
mind, the fan who likes more than just one driver or team. The fan who knows racing and likes to hang out in
the pits, but still looks good when they get in the stands. The fan who one day may even be "Behind the
Wall" as a Crew Chief or even a top driver!! The Female fan who just loves RACIN'
Welcome to our family, the Behind the Wall Racing Apparel Family where everyone, even the guys, are
welcome to come on in, kick off your shoes, get a cup of coffee and sit around the kitchen table to talk about
last weeks race! Don't be shy...if you want to drop us a line and talk about racing, any kind - be it NASCAR,
Pure Stock, Open Wheel, Sprint Car, Formula 1 (although we don't really understand it, but are willing to
learn) feel free!! Again we welcome you to our store and our extended racing family.
See You at the Track this Weekend!!
Contact Chris Contact Anita
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| Site Created and Maintained by Behind the Wall Racing Apparel. 2006 - 2008 All Rights Reserved |
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| Behind the Wall Racing Apparel was seen in the December 2007 Issue of Racing Milestones |
| Behind the Wall Racing Apparel is proud to be Sponsor for Drury Racing In the ARCA Sim Racing Series |
| Behind the Wall Racing Apparel in the February 8-14, 2008 Issue of California Apparel News |
